Rodeo season in Texas means live concerts, hand-held carnival food, and a new pair of boots. Break in your boots on the dance floor at 100.3 The Bull's Honky Tonk presented by Bud Light during the annual Rodeo Houston BBQ Cookoff. 100.3 The Bull will also be broadcasting the daily parties live from the Built Ford Tough mobile studio located in the shadow of the historical Astrodome. Follow us to get access, rodeo locations, broadcast times, and giveaways.
Audacy has enlisted the My VIP Life Hospitality activation team to represent their brands at The Bull's Honky Tonk presented by Bud Light and Built Ford Tough Broadcast Booth at the rodeo carnival. A collection of our security team, VIP hosts, and Brand Ambassadors will keep the party going for more than 3 weeks of Rodeo Houston festivities. The American Country Music awards crowned Houston's rodeo with the highly coveted Rodeo Of The Year in 2023.