Dust off your boots and saddle up to take a ride with the Rodeo Rally team at Rodeo Houston. 100.3 The Bull will be broadcasting the daily parties live from the Built Ford Tough studio located in the shadow of the Astrodome. Follow us for rodeo locations, broadcast times, and giveaways.
Audacy has enlisted the My VIP Life activation team to represent their brands at The Bull BBQ Shack Presented by Bud Light at the rodeo cook-off and Built Ford Tough Broadcast Booth at the rodeo carnival. We'll keep the party going for more than 3 weeks of Rodeo Houston festivities.