True Religion

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Stay True and Get Lucky in the Big Easy for the St. Patrick's Day bar crawl.  True Religion hosted bar crawlers  along their journey throughout the famed French Quarter. Crawlers roamed the streets with True Religion apparel and branded party accessories.

My VIP Life activated the True Religion pop up store on Bourbon Street.  A targeted marketing campaign was executed to sell tickets and bring media awareness to the event.  The brand activation team was on site to host guests.