During the early 20th century Chanel was especially known for its quality and innovation. Legend has it that once, when feeling cold, Coco Chanel placed a man's sailor jumper around her neck. Later, when women told her how wonderful she looked in her new woolen shawl, Coco Chanel realized she had started a trend. After Chanel became a high fashion trademark, many brands mimicked her designs; the only difference between the two items is often the higher quality of the Chanel brand.